Privacy Policy

Thank you for your interest in our “collection.seidensticker.com” platform. We are committed to protecting your privacy. Please find more detailed information on how we treat your data below.

I. Name and address of the controller

II. Name and address of the data protection officer

III. General information on the collection, processing and use of personal data

IV. Hosting services by a third party provider

V. Personal data

VI. Use of cookies & tracking

VII. Use of website analysis services

XIII. Right of access

IX. Consent

I. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States as well as other legal data protection provisions is:

Seidensticker GmbH
Am Stadtholz 39
33609 Bielefeld
Germany

Tel.: +49 (0)521 306 0
Email: info@seidensticker.de

Website: www.seidensticker.com

II. Name and address of the data protection officer

The contact details of our company data protection officer are:

Seidensticker GmbH
Official Data Protection Officer
Am Stadtholz 39
33609 Bielefeld
Germany

Tel.: +49 (0)521 306 300
Email: privacy@seidensticker.de

III. General information on the collection, processing and use of personal data

You can visit our websites without providing us with information about your identity. Whenever you access a website, the web server merely automatically saves a so-called server log file, which contains e.g. the name of the requested file, your IP address, the date and time of access, the data volume transferred and the requesting provider (access data) and documents the access.

Why do we collect this data?

This access data is only analysed to ensure the trouble-free operation of the website and improve our website. This serves to safeguard our legitimate interests in the correct presentation of our website, which outweigh the interests of all parties involved.

How long will the data be stored?

All access data will be erased 31 days after you have visited the website at the latest.

IV. Hosting services by a third party provider

In the context of processing on our behalf, a third party provider provides us with the services for hosting and displaying the website. All data collected in the course of using this website or in forms provided for this purpose as described below are processed on its servers.

V. Personal data

We collect personal data when you provide us with this information.

Why do we collect this data?

We use the data provided by you to process your enquiries.

How long will the data be stored?

Your data will be erased after the expiry of any retention periods required by tax and commercial law, unless you have expressly consented to further use of your data, or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this privacy policy.

VI. Use of cookies & tracking

Our website uses cookies. Cookies are small text files that are automatically saved on your end device. This cookie contains a distinctive sequence of characters that allows the unique identification of the browser the next time the website is accessed.

Why do we collect this data?

We use cookies on various websites to make the visit to our website more interesting, and allow the use of specific functions to display suitable products or for market research. This serves to safeguard our legitimate interests in the optimised presentation of our website, which outweigh the interests of all parties involved.

How long will the cookies be stored?

Some of the cookies that we use will be deleted again at the end of the browser session, i.e. after you close the browser (commonly known as session cookies). Other cookies remain on your end device and allow us to recognise your browser when you next visit our website (persistent cookies). You can see how long they are stored in your web browser’s cookie settings.

How can I deactivate cookies?

You can adjust your browser settings so that you are informed when cookies are being placed and so that you can decide individually for each cookie, for cookies for certain cases or in general if you want to accept them or not. This function is described in the help menu of each browser, which explains how you can change your cookie settings. However, we would like to point out that the functionality of our website may be limited if cookies are not accepted.

You can find these settings for the respective browsers under the following links:

Internet Explorer™:https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Safari™:https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™:http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™:https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ :http://help.opera.com/Windows/10.20/de/cookies.html

Google

Google AdWords & Conversion Tracking

We use Google AdWords to draw attention to our attractive offers using advertising material (so-called Google AdWords) on external websites. In relation to the advertising campaigns’ data, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

These advertising media are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, which can be used to measure certain parameters to measure success, such as the displaying of ads or clicks by users. If you access our website via a Google ad, Google AdWords will store a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values.

These cookies enable Google to recognise your internet browser. If the user visits certain pages on an AdWord customer’s website and the cookie stored on the computer has not expired yet, Google and the customer are able to see that the user clicked on the advertisement and was referred to this site. Each AdWords customer is assigned a different cookie. Cookies can therefore not be tracked via AdWords customers’ websites. We ourselves do not collect and process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. These evaluations enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct link to the Google server. We have no influence on the amount and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with one of Google’s services, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address.

You can prevent participation in this tracking process in various ways: a) By setting your browser software accordingly, in particular by suppressing third-party cookies, so you do not receive third-party ads; b) By deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads, this setting will be deleted when you delete your cookies; c) By deactivating the provider’s interest-based ads that are part of the “About Ads” self-regulatory campaign using the link http://www.aboutads.info/choices, this setting will be deleted when you delete your cookies; d) By permanently disabling them in your Firefox, Internet Explorer or Google Chrome browser under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all the features of this website to their full extent.

The legal basis for the processing of data is point (f) of Art. 6(1) GDPR. You can find further information on data protection at Google here http://www.google.com/intl/de/policies/privacyand https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has agreed to comply with the EU-US Privacy Shield,°https://www.privacyshield.gov/EU-US-Framework.

Google Remarketing

Besides AdWords Conversion, we use the Google Remarketing application. This is a procedure we use to address you again. This application allows you to see our advertisements when you continue using the internet after visiting our website. This is done using cookies stored in your browser, which are used by Google to record and evaluate your user behaviour when visiting various websites. As a result, Google can determine your previous visit to our website. Google does not combine data collected in the context of remarketing with your personal data that may be stored by Google, according to its own statements. According to Google, pseudonymisation is specifically used in remarketing.

Google DoubleClick

This website still uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are shown in which browser and can therefore prevent them from being shown more than once. DoubleClick can also use cookie IDs to track conversions related to ad requests. This is the case, for example, if a user sees a DoubleClick ad and later uses the same browser to go to the advertiser’s website and make a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct link to the Google server. We have no influence on the amount and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Doubleclick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with one of Google’s services, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address.

The legal basis for the processing of data is point (f) of Art. 6(1) GDPR. You can find further information on DoubleClick by Google at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as on data protection in general at Google: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at°http://www.networkadvertising.org. Google has agreed to comply with the EU-US Privacy Shield,°https://www.privacyshield.gov/EU-US-Framework.

Google Maps

We use Google Maps on this website. This allows us to show you interactive maps as part of the website and enables the convenient use of the map function.

When you visit the website, Google receives the information that you have accessed the corresponding sub-page of our website. The data stated under III of this privacy policy will also be transmitted. This happens regardless of whether Google provides a user account into which you are logged in or whether no user account exists. If you are logged into Google, your data will be associated directly with your account. If you do not want the data to be associated with your Google profile, you must log out before activating the button. Google will store your data as user profiles and use it for the purposes of advertising, market research and/or the custom configuration of its website. Data (including data of users who are not logged in) are for example evaluated in this way to provide custom advertising and to inform other users of the social network about your use of our website. You have the right to object to the creation of such user profiles; if you intend to exercise this right, please contact Google.

Further information on the purpose and scope of data collection and processing by the plug-in provider is available in the provider’s privacy policy. That privacy policy also contains further information about your rights and your settings options for the protection of your privacy:°https://policies.google.com/privacy. Google will also process your personal data in the USA, and has agreed to comply with the EU-US Privacy Shield,°https://www.privacyshield.gov/EU-US-Framework.

YouTube

We have integrated YouTube videos into our online website, which are stored on http://www.YouTube.com and can be played directly from our website. These have all been integrated in the “enhanced data protection mode”, which means that no data about you as a user will be transferred to YouTube if you do not play the videos. The data stated in III will only be transferred if you play the videos. We have no control over such a transfer of data.

When you visit the website, YouTube receives the information that you have accessed the corresponding sub-page of our website. The data stated under III of this privacy policy will also be transmitted. This happens regardless of whether YouTube provides a user account into which you are logged in or whether no user account exists. If you are logged into Google, your data will be associated directly with your account. If you do not want the data to be associated with your YouTube profile, you must log out before activating the button. YouTube will store your data as user profiles and use it for the purposes of advertising, market research and/or the custom configuration of its website. Data (including data of users who are not logged in) are for example evaluated in this way to provide custom advertising and to inform other users of the social network about your use of our website. You have the right to object to the creation of such user profiles; if you intend to exercise this right, please contact YouTube.

Further information on the purpose and scope of the data collection and its processing by YouTube is provided in the privacy policy. This also contains further information about your rights and your settings options for the protection of your privacy:°https://www.google.de/intl/de/policies/privacy. Google will also process your personal data in the USA, and has agreed to comply with the EU-US Privacy Shield,°https://www.privacyshield.gov/EU-US-Framework.

Microsoft

Our websites also use the conversion tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads will place a cookie on your computer if you came to our website via a Microsoft Bing ad. Microsoft Bing and we can therefore recognise that someone has clicked on an ad, been redirected to our website and reached a predetermined target page (conversion page). We only know the total number of users who clicked on a Bing ad and were then redirected to the conversion page. Any personal information on the user’s identity is not communicated. If you do not wish to participate in the tracking process, you can also refuse the necessary placing of a cookie, for example, by changing your browser settings to generally disable the automatic setting of cookies. Further information on data protection and the cookies used with Microsoft Bing can be found on the Microsoft website: https://privacy.microsoft.com/de-de/privacystatement

Criteo

Information about website visitors’ surfing behaviour is collected on our pages and websites using technology from Criteo (Criteo GmbH, Unterer Anger 3, 80331 Munich, Germany) for marketing purposes in a purely anonymous form and cookies are placed for this purpose.

Criteo can analyse surfing behaviour and then display targeted product recommendations as appropriate banner ads when other websites are visited. Under no circumstances can the anonymised data be used to personally identify the visitor to the website. The data collected by Criteo is used solely to improve the advertising offered. On each banner there is a small “i” (for information) in the lower right corner, which opens when you move the mouse over it and, when you click on it, leads to a page on which the system is explained and an opt-out is offered. When you click Opt-Out, an “Opt-Out” cookie is placed, which will prevent these banners from being displayed in the future. You can also place the “Opt-Out” cookie under the following link https://info.criteo.com/privacy

The data will not be used in any other way or disclosed to third parties.

You can obtain more information from Criteo at https://www.criteo.com/de/privacy/ and object to the anonymous analysis of your surfing behaviour.

Facebook

The website also uses the “Custom Audiences” remarketing function by Facebook Inc. (“Facebook”). This enables users of the website to be presented with interest-related advertisements (“Facebook Ads”) when they visit the Facebook social network or other websites that also use the procedure. In doing so, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you.

Due to the marketing tools used, your browser automatically establishes a direct link to the Facebook server. We have no influence on the amount and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with one of Facebook’s services, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will find out and save your IP address and other identification features.

It is possible for logged in users to deactivate the “Facebook Custom Audiences” function at https://www.facebook.com/settings/?tab=ads#_.

The legal basis for the processing of data is point (f) of Art. 6(1) GDPR. For more information on data processing by Facebook, please refer to https://www.facebook.com/about/privacy.

Awin

In the context of profiling tracking, AWIN AG and its affiliated advertising and technology partners store information on the accessing of product or category pages. This serves the purpose of delivering targeted advertising material that could be of greater interest to you than non-targeted advertising. Further details and also the option of placing an “Opt-Out” cookie can be found under the following link:°https://www.awin.com/de/rechtliches/optout.

DynaCampaign (Dymatrix Consulting Group GmbH)

We use DynaCampaign from Dymatrix Consulting Group GmbH, Lautenschlagerstraße 2, 70173 Stuttgart, Germany to optimise our marketing activities. In this context, data is collected from you across devices (e.g. from order processing, from registrations for ShirtsClub, surfing behaviour, from the use of newsletters etc.), stored and used, i.e. personal profiles are created to be able to offer you tailor-made offers and promotions (products, website, newsletter). By using our website / our online shop you agree to this use of your data.

You can of course object to the collection, storage and use of your data by DynaCampaign at any time in the future at shop@seidensticker.com.

VII. Use of website analysis services

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, small text files that are stored on your computer, in order to analyse your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on the website activities, and to provide other services relating to the use of the website and the internet to the website operator.

IP addresses which Google Analytics transmits from your browser will not be combined with other data from Google.

By changing your browser settings accordingly, you may prevent cookies from being stored; however, we point out that you may not have full access to all website features in this case. In addition, you may prevent any data created by the cookie and relating to website usage on your part (including your IP address) from being transmitted to and being processed by Google by downloading and installing the browser plug-in available under the link below: http://tools.google.com/dlpage/gaoptout?hl=de.

This website uses Google Analytics with the extension “_anonymizeIp ()”. As a result, IP addresses are processed in shortened form, thereby excluding the possibility of personal identification. Insofar as the data collected about your person is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.

We use Google Analytics to analyse and make regular improvements to the use of our website. With the statistics that we obtain, we can improve our offer and make it more interesting for you as the user. For the exceptional cases in which personal data is transferred to the USA, Google has agreed to comply with the EU-US Privacy Shield,°https://www.privacyshield.gov/EU-US-Framework . The legal basis for the use of Google Analytics is point (f) of Art. 6(1) GDPR.

Information of the third party service provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Conditions of use:°http://www.google.com/analytics/terms/de.html, overview of data protection:°http://www.google.com/intl/de/analytics/learn/privacy.html, and the privacy policy:°http://www.google.de/intl/de/policies/privacy.

econda

To design this website in line with requirements and to optimise it, anonymised data is collected and stored using solutions and technologies from econda GmbH and user profiles are created from this data using pseudonyms. For this purpose, cookies may be used to recognise an internet browser. However, user profiles are not combined with data about the bearer of the pseudonym without the visitor’s express consent. In particular, IP addresses are rendered unrecognisable immediately after receipt, which makes it impossible to assign user profiles to IP addresses. The user behaviour is analysed on the basis of point (f) of Article 6(1) GDPR. The website operator has a legitimate interest in the anonymised analysis of the user behaviour in order to optimise both their website and their advertising. Visitors to this website can object to this data collection and storage in future at any time using the link below. The objection only applies to the device and the web browser on which it was placed, please repeat the process on all devices if necessary. If you delete the opt-out cookie, enquiries will be transmitted to econda again.

Deactivate econda

Adality

This website uses the realTargeting technology from adality GmbH, Neumarkter Str. 22, 81673 Munich (“adality”) to optimise campaign chains. When you use our website, a cookie is placed on your end device by adality. Your computer’s IP address or Mac address transmitted for technical reasons will be deleted before the aforementioned information is disclosed to adality, so adality cannot identify you. Adality uses Amazon Web Services Inc. as the order processor for the storage of the cookie ID. This may result in the above-mentioned data being transferred to a country that does not guarantee the same data protection standards as the European Union. In this case, adality ensures that the service providers guarantee an equivalent level of data protection by contract or otherwise. You have the right to be informed of the appropriate guarantees pursuant to Art. 46 GDPR. You are welcome to request a copy of these guarantees from adality. The legal basis for data processing for online advertising is point (f) Article 6(1) GDPR, based on our legitimate interest in the implementation of successful online advertising that is geared to your interests and the design of our website to meet your needs. The adality cookie is automatically deleted after one year. You can object to the processing of your access data for the purposes of personalised online advertising at any time by clicking this link http://adality.de/konsumenten#optout

Hotjar

We use Hotjar to understand the needs of our users better and to improve the experience and services offered on this website. Hotjar’s technology helps us gain a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don’t like, etc.) and this helps us tailor our website to our users’ feedback. Hotjar uses cookies and other technologies to collect information about the behaviour of our users and about their end devices, in particular the device’s IP address (only collected and stored in anonymous form during your use of the website), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language to display our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, see the ‘About Hotjar’ section on Hotjar’s help page.

VIII. Right of access

You have the right to free information about your stored personal data and a right to rectification, restriction of processing, data portability or erasure of this data.

If you have any questions regarding the collection, processing or use of your personal data, for information, rectification, blocking or erasure of data and withdrawal of any consent or objection to a specific use of data, please contact us directly using the contact details above. You also have the right to lodge a complaint with the competent data protection supervisory authority.

IX. Consent

You have explicitly given us the following consent and we have recorded your consent. According to the German Telemedia Act, we are obliged to keep the content of consent available for retrieval at all times.

Consent for email advertising

“I consent that the Seidensticker group of companies (Textilkontor W. Seidensticker GmbH & Co. KG, TK Store-Management GmbH) may collect, store, process and use the data I have voluntarily provided for advertising, information and market research purposes in accordance with the statutory data protection regulations.”

How can I withdraw my consent?

You can withdraw your consent at any time, with effect for the future at privacy@seidensticker.de.

Privacy Policy

Contents

I. Name and address of the controller

II. Name and address of the data protection officer

III. General information on the collection, processing and use of personal data

IV. Hosting services by a third party provider

V. Personal data

VI. Use of cookies & tracking

VII. Use of website analysis services

VIII. Right of access

IX. Consent